The growth operating model: diagnose, prioritise, build, measure
A simple system for turning an ambiguous growth problem into a focused, measurable plan your team can actually ship.
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The Journal
Field notes on growth, AEO & AI employees.
Practical write-ups from the work — acquisition, conversion, AI-era search and the agents that take the busywork off your team.
From 0 to 40K monthly visitors with zero paid spend
What topical authority really takes: demand mapping, content operations and entity-led structure, built without a backlink dependency.
Read moreGA4 without the noise: the three reports that drive decisions
Cut the dashboard clutter down to the journey, the leak and the lever worth pulling this week.
Read moreYour first AI employee: scope, guardrails and a human owner
A practical blueprint for putting one repetitive workflow on autopilot — safely — with approval rules, logs and a person who owns…
Read more258% organic growth: the full-funnel system, not the hack
Traffic, acquisition, conversion and retention are one engine. Here is how the pieces connect into something you can actually measure and repeat.
Read moreHow to get cited by ChatGPT, Perplexity and Google AI Overviews
Answer engines quote sources, not rankings — structure each page around one clear answer, a named entity and clean schema, and you…
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